Who can we help ?
1. You maybe currently managing a succesful operation but want to develop
your business to the next level
2. You may feel your day to day operations are uncoridanted and lack direction
3 You or your business is stuck in a rut, and unsure of the best way forward
4 You dont feel as if you are getting the right quality of information from external
5 You have a specific problem with a part of your business, Marketing,
Advertising,Promotion Customer Service, Sales. etc, and need some quick
6 You are a victim of an economic downturn
Marketing is about attracting customers and selling to them. people can get confused thinking Marketing is about
Advertising and Promotion but this is only a mechanism to attract them to your outlet.
Think of your strategy and tactics like trying to outwit your opponent in a game of chess,
pre empting their moves and decisions,if you can identify your target customer's and
acknowledge the products and brands they want to buy from you,this will make it
easier for them to make a buying decision.
Omark Strategic Hospitality Solutions..11,Kingfisher Business Park Arthur Street Lakeside..Redditch B98 8LG Tel 0121 288 3112 Mob 07931 238211, E mail..Lester.Pyatt@Omark.co.uk
The way in which we interact with customer has changed rapidly in the past few years,moving
from more traditional ways of advertising and promotion to more cost effective socila media
techniques that make connection easier.
The problems lie in how much time to spend and what R.O.I we get for our expenditiure,
the truth is a mixture of offline and online effort is required. Depending on the size of the
organisation somewhere between 1-3% of net turnover should suffice to have a campaign
Many businesses suffer with inconsistency in their efforts, the strategic approach should be
repetitive and consistent, think of your Marketing as a heartbeat and concentrated on your target market to catch all prospective custom.
The new marketing is to mirror the customers mindset, giving them entertainment solutions
that attract and over deliver, creating a reasons to go reasons to stay culture, and then maturing them into long term custom.
Marketing is about:
Attracting customers to your offer and
Selling more to your existing customers
Targeting your promotions to the right market
Advertising cost effectively
Understanding your local market place
Using an arsenal of online and offline
advertising and promotion tactics.
How you can "entertainment fix" customer's
Adding value by giving presents
Keeping your message relevant and consistent.
Control of your retail pricing.
Ensuring your brand talks to the customer.
Connecting with the customer at all times.
Business Growth & Development Specialists
Call 0121 288 3112
Mobile 07931 238211